This year, Coremetrics University is being held prior to Client Summit so that you have the in-depth product knowledge needed to get the most from your Client Summit experience. Join the over 3300 people who have completed instructor-led Coremetrics training this year. We believe that your success in using Coremetrics to drive your business is the key to our success, so we are offering Coremetrics University for the low fee of $499.
 
Our experienced trainers will be joined by our expert best practice team to provide a practical and actionable "how to" experience. The day will end with hands on labs (bring your laptop with wireless capability to participate). All participants will receive materials to be used during the class as well as for post-session reference. Materials include key points and best practices, step-by-step instructions, and recommended next steps to develop an overall action plan based on the sessions attended.
 
You can't afford to miss this opportunity!
 
Schedule
 
TUESDAY, APRIL 27, 2010 (COREMETRICS UNIVERSITY)
8:30am – 9:30am Session: Introduction to Coremetrics
Objective: This session is designed to familiarize new users with Coremetrics Analytics and the standard reports available. Attend and learn how:
•  Coremetrics collects and stores data through the use of cookies and tagging
•  To navigate the interface and access reports
•  To access your Support Resources
Target Audience: New Users
Session: Developing Relevant Key Performance Indicators (KPIs)
Objective: This session will focus on a series of questions designed to help you establish relevant performance criteria and track progress toward your business goals. Attend this session and discover how to:
•  Identify, implement, and present actionable KPIs
•  Benchmark site performance alongside historical and/or industry data
•  Measure KPIs within specific business segments and conversion funnels
Target Audience: Managers and Analysts with any level of experience
Session: Post-Implementation Maintenance
Objective: This session is designed to educate technical resources on the on-going back-end maintenance associated with Coremetrics after initial implementation completion. Attend and learn about:
•  Automation techniques
•  Utilizing the Application Programming Interface
•  Maintaining your Category Definition Files
•  Conducting tag audits
Target Audience: Technical Users
9:45am – 10:45am Session: Introduction to Explore (Retail)
Objective: This session is designed to give users a basic understanding of the features and functionality available with Explore. Attend and learn how to:
•  Build Flat List, Dynamic Group, and Segment Compare reports
•  View, analyze, and manage reports
•  Access additional information regarding Explore
•  Utilize the Best Practices Reports
Target Audience: New Explore Users in the Retail industry
Session: Introduction to Explore (Non-Retail)
Objective: This session is designed to give users a basic understanding of the features and functionality available with Explore. Attend and learn how to:
•  Build Flat List, Dynamic Group, and Segment Compare reports
•  View, analyze, and manage reports
•  Access additional information regarding Explore
•  Utilize the Best Practices Reports
Target Audience: New Explore Users in the Travel, Financial, or Content/Commerce industry
Session: Tagging Best Practices
Objective: This session will focus on the best practices, from a business and technical perspective, for effectively tagging and monitoring your site. Attend and learn:
•  How to manage the integrity of your data due to content changes
•  Tips for utilizing the testing tools available to facilitate the review process
•  How to implement the attributes available with Explore
Target Audience: Business and Technical Users
10:45am – 11:00am Morning Break
11:00am – 12:00pm Session: Utilizing Intelligent Offer
Objective: This session will enable users to automate personalized recommendations through a set of powerful and configurable algorithms. Attend and learn how to:
•  Recognize the steps of the deployment process
•  Conduct all tasks associated with an offer
•  Add recommendation rule sets from selected categories
•  Update recommendation rules for exclusions and promotions
Target Audience: Business and Technical Users
Session: Getting More Out of Explore
Objective: This session is designed to provide current users of Explore with an understanding of the enhanced capabilities available with Explore. Attend and learn how to:
•  Implement attribute-based reporting
•  Utilize registration data
•  Create and analyze cross-session segments
•  Expand your analysis by using advanced features such as Multi-Channel Intelligence, the Twitter Solution and Application Retargeting
Target Audience: Business and Technical Users
Session: Implementing Role-Based Reporting
Objective: This session will assist users with correlating role specific business questions to the data available with online analytics to enable users to continually refine goals. Attend and learn about:
•  Traditional goals and Key Performance Indicators for various roles
•  Key reports and focus areas by role
•  Making the most of the Continuous Optimization Platform
Target Audience: Business Users and Managers
12:00pm – 1:00pm Lunch
1:00pm – 2:00pm Session: Understanding your Site Traffic
Objective: This session is designed to help you to gain insight into your site traffic, enabling you to view paths visitors are taking on your site as well as viewing visitor behavior for a defined path. Attend and learn how to:
•  Identify, analyze, and improve key site processes and paths through the use of Clickstream and TruePath reports
•  Create Clickstream reports to view common entry and exit points on your site
•  Create TruePath reports in order to examine defined process steps on your site and identify popular paths to conversions as well as process abandonment
Target Audience: All Users
Session: Making the Most of Segmentation
Objective: This session will provide strategies for identifying key visitor groups, monitoring key patterns, and ultimately making informed business decisions based upon true visitor feedback. Attend this session and learn how to:
•  Understand the steps to creating a successful segmentation plan
•  Use LIVEprofiles to identify high-value, highly engaged visitors
•  Leverage segmented reporting in Coremetrics Analytics and Explore
Target Audience: Business Users with intermediate to advanced level experience
Session: Categorization Best Practices
Objective: This session is intended to enable you to appropriately tag and monitor your content categories to capture and compare the performance of a range of data. Attend and learn:
•  How to categorize products and content so that your customers can easily navigate and acquire items
•  Tips for using promotional categories to drive conversion
•  How to increase your site's upsell potential by grouping content appropriately
•  Best practices for maintaining high volumes of content pages
Target Audience: Technical Users
2:15pm – 3:00pm Coremetrics Learning Lab: Creating Customized Dashboards*
Objective: The learning lab is an instructor-led, hands on workshop that will take participants through how to create and automate a customized Dashboard which correlates to their KPIs and business objectives.
Target Audience: New Business Users and Managers
Coremetrics Learning Lab: Creating Segments*
Objective: This instructor led, hands on workshop will take participants through how to set up both basic and advanced Segments based on roles and/or business needs
Target Audience: Business Users with intermediate level experience
Coremetrics Learning Lab: Tracking Campaigns*
Objective: In this instructor-led, hands on workshop participants will learn how to set up Real Estate, Site Promotions, and MMC parameters using the tracking code generator.
Target Audience: Technical and Business Users with any level of experience
 
*Attendees should bring their own laptop to participate in the Learning Labs
 
Fees:
 
The Coremetrics University fee includes:
•  Access to your choice of training breakout presentations
•  ;Continental breakfast, lunch and break refreshments
•  Training materials for all sessions
 
Registration Type Fee Client Summit and Coremetrics University Registration Deadline Dates
Coremetrics University Only US $499.00   Register by April 23, 2010
Client Summit Early Bird US $849.00 US $1,348.00 Register by February 26, 2010
Client Summit Regular Price US $999.00 US $1,498.00 Register February 27 thru April 23, 2010
Client Summit Alumni* US $749.00 US $1,248.00 Register by April 23, 2010
 
*Alumni price applies to an individual who has attended any prior Client Summit
 
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