Wednesday, April 28
1:30pm - 2:20pm
Using attribution to guide Healthy marketing mix Strategies
Rob Hosick, Web Analyst, Humana
Brian Tomz, Senior Director, Product Strategy, Coremetrics
How should we spend our next marketing dollar? Interactive marketing campaign and budget allocation decisions are increasingly complex with vast opportunities in Paid Search, Display Advertising, Affiliates, Emails, Social Media, Mobile Marketing and more. In which channels should we increase investment? Which campaigns are most appropriate given a customer's lifecycle stage? Which channels influence activity in other channels? Learn how Humana, one of the nation's largest health benefits companies, drives marketing mix decisions through analytical evaluation of display advertising influence and the impact of online marketing on offsite conversions.
Mobile Analytics: The Can't-miss Opportunity for Relentless Marketing
Dan Hippler, Vice President of Marketing, VEGAS.com
Sarah Howcroft, Marketing & Data Analytics Manager, VEGAS.com
Lindsay Conwell, Senior Solution Consultant, Coremetrics
An increasing number of consumers today connects to the web via mobile devices. To define and implement the right mobile strategy, businesses must adequately analyze this important audience. Learn how VEGAS.com shapes its strategies and investments towards creating a unique and differentiated mobile experience for its customers.
Benchmarking Performance to Surface Optimization Opportunities
Matt Kritzer, Director of eCommerce, L'Occitane en Provence
Martin Doettling, Vice President, Product Marketing, Coremetrics
Benchmarking campaign performance against peers and competitors, as well as against the industry overall, is a great way to identify areas of strength and optimization opportunities. Learn how L'Occitane en Provence leverages benchmarking to acquire and convert website visitors more effectively.
Wednesday, April 28
2:30pm - 3:20pm
relentless Personalization & display advertising
Cristina Soto, ECommerce Web Analyst, PETCO
Mike Niemann, Director of Product Management, Coremetrics
As website visitors typically do not convert in a single session, businesses must re-engage with them to ensure they do not convert on a competitor's site. While personalization efforts often start with on site recommendations, you can't always wait for a visitor to return to your site to experience the personalized content that compels them to convert. Learn how PETCO extends its personalization efforts to offsite display advertising campaigns and how Coremetrics AdTargetTM-fueled audience segmentation delivers exceptional results.
Integrating Search with Advertising Across the Organization
Philip Thompson, VP of Marketing and Operations, Fossil
Daryl Millar, Divisional Merchandise Manager, Fossil
Chris Martiniak, Senior Product Manager, Coremetrics
To win in today's competitive environment, search advertising programs must integrate and share insights with other areas of the business. Learn how Fossil's marketing team integrates search with the rest of the organization to increase customer acquisition, return on ad spend, and overall brand awareness. Also learn from Fossil's experience with Quality Score and some of Google's innovative new ad formats.
Using Intelligent Product Recommendations to Enhance the Buying Conversation
Jeremy Podliska, E-commerce Merchandising Manager, Oriental Trading Company
Justin Huskamp, Product Marketing Manager, Coremetrics
To increase product up sell and cross sell, businesses must automate and personalize product recommendations intelligently. Learn how Oriental Trading Company is using Coremetrics Intelligent Offer to drive lift throughout its website and in call center transactions. We will also discuss how to implement a successful product recommendations strategy, how to make the case internally for product recommendations, and how to deploy recommendations everywhere.
Wednesday, April 28
4:00pm - 4:50pm
Effective Partnering with display Targeting Partners
Brian Hendrixson, Project Manager, Office Depot
Lauren Virr, Solution Architect, Coremetrics
Syndicating rich behavioral data in real-time to display targeting partners helps reacquire abandoners and other critical customer segments before the competition grabs them. Learn how Office Depot leverages targeted ads to meet acquisition objectives.
Winning Strategies in Email Targeting & Personalization
Shea Beck, Online Marketing Manager, SkyMall
Ewald Hoppen, Senior Web Analyst, Wehkamp
Keith Blankenship, Manager, Integrated Solutions, Coremetrics
Wake-up call: spray-and-pray's days are numbered. Your customers want, no...expect, relevant touch points from your brand. If you can't deliver, your competitors will. Learn how leading brands are taking customer- centric email to the next level by syndicating high-value visitor segments, dynamically serving up contextually- relevant content and products, and partnering efficiently with email service providers.
Smart PPC Management for Acquisition, Persuasion, and Conversion
Matt Bailey, Manager, Search Marketing, Hanover Direct Inc.
Boaz Ronkin, Senior Manager, Product Marketing, Coremetrics
Traditional paid-search programs focus solely on last-click attribution to increase return on ad spend. The economic recession and the growing competition in search advertising, however, have exposed critical weaknesses in this limited model. Join us to learn how Hanover Direct uses robust attribution in search advertising to cope with longer customer consideration cycles, maintain visibility into rapidly evolving channel- shifting behaviors, and out-think the competition.
Thursday, April 29
1:00pm - 1:50pm
Measuring Facebook ROI with Social Media Analytics
Robert Brosnan, Senior Director of Strategic Marketing, Seton Hall University
Boaz Ronkin, Senior Manager, Product Marketing, Coremetrics
As social media grows in popularity, organizations must adequately measure its contribution to the bottom line and embrace analytics methodology that drives social media success. Join us to learn how Seton Hall University uses social media analytics to win over students as they make the biggest investment decision of their lives.
Advanced Analytics Tagging
Michael Layne, Director of Internet Marketing, Fathead
Ross Miller, Director, Estee Lauder
Eliot Towb, Senior Manager, Implementation Services, Coremetrics
Many businesses today use multiple online properties to acquire, convert, and retain visitors and customers. To analyze the ROI of these investments, businesses must accurately capture granular data from multiple websites or from multiple intra-page components. Learn the latest best practices in applying web analytics tags to Adobe Flash, multiple websites, and more.
Deriving Value from Multichannel Data
Paul Strauss, Senior Vice President, Online Operations, Playboy Enterprises Inc.
Justin Huskamp, Product Marketing Manager, Coremetrics
As more businesses today rely on the web to drive offline transactions, it's important to develop the right multichannel strategy by analyzing the performance of offline transactions, such as point-of-sale or call center data, together with online marketing and merchandising data. Learn how to reduce the complexity and cost of implementing a multichannel reporting solution by leveraging your existing infrastructure of Coremetrics Analytics and the intelligence of Coremetrics Explore. Paul Strauss of Playboy Enterprises will discuss how his organization is using Coremetrics multichannel solutions to understand recurring subscription revenues and customer lifetime value.
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