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BREAKOUT SESSIONS
Client Summit attendees will choose four of twelve breakout sessions that delve into the Art of Relentless Marketing. With an emphasis on the "how" as well as the "what" of continuous marketing optimization, attendees will learn how to:
 

ANTICIPATE	customer preferences based on a historical view of behavior
AUTOMATE	the management of marketing campaigns
SYNDICATE	personalized content to the right channel at the right time
REPEAT	the process so that data becomes more relevant and marketing programs get better and betters

 
Breakout sessions will be taught by Coremetrics solution experts with most sessions featuring a customer-presented case study. Our goal is for you to leave each session with specific action items that you can take back to your workplace for immediate and long term results.
 
Sessions will focus on topics such as:
 
•   Social Media, Multichannel, and Mobile Analytics
•   Partnering with Publishers and Ad Networks
•   Paid Search Quality Score and Landing Page Optimization
•   Email Marketing Best Practices
•   Behavioral Targeting
•   Best Practices in Product Recommendations
•   Web 2.0 Tagging
•   Website Benchmarking
•   Marketing and Impression Attribution