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Joe Davis, President and CEO, Coremetrics
Keynote: Mastering the Art of Relentless Marketing
Wednesday, April 28, 9:00am - 9:45am
CMOs need to be sure that their marketing teams have the knowledge needed to allocate marketing spend to the most lucrative campaigns. To do this, they are ramping up their investment in solutions that constantly refine and optimize marketing, merchandising, and social campaigns. In 2010, this means that marketers will utilize analytically-driven solutions that both continuously optimize their programs and smartly enable collaboration across all marketing disciplines. To kickoff the Coremetrics 2010 Client Summit, Joe Davis, President and CEO, will reveal the ALL NEW Coremetrics 2010 and discuss how it will help you improve advertising, deliver personalized experiences across the web, and enable a multichannel approach to marketing.
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John Lazarchic, Vice President, e-Commerce, PETCO
Sean Nolan, Vice President, Online Operations and External Marketing, Rodale Inc.
In the Gallery: A Master Moment
Wednesday, April 28, 9:45am - 10:30am
Get an insider's look into how innovative Coremetrics clients are relentlessly anticipating the needs of their customers, automating marketing programs, and syndicating their messages to prospects and customers. Hear how these marketers are deftly approaching the market to differentiate their business and are achieving record-breaking results through continuous optimization.
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Jeremy Gutsche, Founder of Trendhunter.com
Keynote: Infectious Communication and Marketing 2.0
Thursday, April 29, 8:30am - 9:45am
In this keynote, Gutsche will use viral videos and powerful online marketing examples, move beyond the buzzwords (Facebook, social marketing), and reveal the core elements that make viral messages so infectious. Rule #1: "Relentlessly obsess about your story."
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John Squire, Chief Strategy Officer, Coremetrics
Ligia Zamora, Vice President, Product management, Coremetrics
The Coremetrics roadmap
Thursday, April 29, 10:45am - 12:00pm
For over a decade, Coremetrics has focused on delivering marketing optimization and analytical solutions that enable marketers, merchandisers, and online business managers to anticipate their customer needs, automate their marketing decisions, and now syndicate those messages across a wide variety of marketing channels. With the growing importance of the web to drive growth, Coremetrics is investing aggressively in optimization solutions that will enable you to turn your strategies into tactics that operate continuously online and across channels. Join John and Ligia as they present the Coremetrics solution vision and our product roadmap for the next eighteen months.
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Coremetrics Product Management
Town Hall Meeting
Thursday, April 29, 2:00pm - 3:00pm
Every Coremetrics Client Summit since 2002 has had a Town Hall Meeting where the Product Management Team is front and center to field your questions, hear your ideas, and gather your feedback on our solutions. At this open forum, client summit participants are encouraged to share their thoughts with the Coremetrics Product Management Team about what is delivering the most value to your business, and where you would like us to focus more attention.
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Joe davis, President and Ceo, Coremetrics
Keeping the Art Alive: Putting Relentless Marketing into Practice
Thursday, April 29, 3:00pm - 3:30pm
Although this is the final session in the conference, Joe Davis still has a couple of exciting announcements that will help you better prepare to put Relentless Marketing into practice. Please join Joe as he shares his perspective on the past two days, and introduces new services that will enable you to meld the Art & Science of Marketing into your organization.
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