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Tuesday, April 27
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8:00am - 8:00pm
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Registration
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Hotel Lobby
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6:30pm - 8:30pm
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Client Summit Welcome Reception
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Trinity Terrace, Plaza Level
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Wednesday, April 28
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7:00am - 9:00am
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Breakfast with an expert
Sponsored by Silverpop
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Partner Pavilion - Rio Grande
Exhibit Hall, Plaza Level
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9:00am - 9:45am
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Keynote: Mastering the Art of Relentless Marketing
Joe Davis, President and CEO, Coremetrics
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Grand Ballroom A, Lobby Level
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9:45am - 10:30am
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In the Gallery: A Master Moment
John Lazarchic, VP, E-Commerce, PETCO
Sean Nolan, VP, Online Operations and External Marketing, Rodale Inc.
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Grand Ballroom A, Lobby Level
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10:30am - 11:00am
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Morning Refreshment Break
Sponsored by e-Dialog
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Partner Pavilion - Rio Grande
Exhibit Hall, Plaza Level
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11:00am - 12:00pm
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An Inside View: Preparing for the Future
Moderated by Eric Peterson, Senior Partner and Founder, Web Analytics Demystified
Customer Panel: Michael Ross, Director, eCommera; Harjeet Virdee, Online Business Development Manager, Cathay Pacific Airways; Michael Wexler, VP, Web Analytics, Barnes & Noble.com
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Grand Ballroom A, Lobby Level
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12:00pm - 1:30pm
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Lunch
Sponsored by ExactTarget
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Partner Pavilion - Rio Grande
Exhibit Hall, Plaza Level
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1:00pm - 1:30pm
(optional)
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Helping Customers Make a Purchase: Best Practices for Converting more Customers on Search Pages
Presented by our Platinum Sponsor Endeca
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Trinity, Plaza Level
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Breakouts - Theme: Anticipate
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Track A
Room: Ballroom B Lobby Level
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Track B
Room: Wedgwood Lobby Level
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Track C
Room: Trinity Lobby Level
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1:30pm - 2:20pm
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Using Attribution to Guide Healthy Marketing Mix Strategies
Rob Hosick, Humana
Brian Tomz, Coremetrics
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Mobile Analytics: The Can't-Miss Opportunity for Relentless Marketing
Dan Hippler, VEGAS.com Sarah Howcroft, VEGAS.com
Lindsay Conwell, Coremetrics
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Benchmarking Performance to Surface optimization opportunities
Matt Kritzer, L'Occitane en Provence
Martin Doettling, Coremetrics
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Breakouts - Theme: Automate
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Track A
Room: Ballroom B Lobby Level
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Track B
Room: Wedgwood Lobby Level
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Track C
Room: Trinity Plaza Level
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2:30pm - 3:20pm
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Relentless Personalization & Display Advertising
Cristina Soto, PETCO
Mike Niemann, Coremetrics
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Integrating Search advertising across the Organization
Philip Thompson, Fossil
Daryl Millar, Fossil
Chris Martiniak, Coremetrics
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Using Intelligent Product Recommendations to Enhance the Buying Conversation
Jeremy Podliska, Oriental Trading Company
Justin Huskamp, Coremetrics
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3:20pm - 4:00pm
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Afternoon Refreshment Break
Sponsored by ForeSee Results
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Partner Pavilion - Rio Grande Exhibit Hall, Plaza Level
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Breakouts - Theme: Syndicate
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Track A
Room: Ballroom B Lobby Level
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Track B
Room: Wedgwood Lobby Level
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Track C
Room: Trinity Plaza Level
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4:00pm - 4:50pm
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Effective Partnering with Display Targeting Partners
Brian Hendrixson, Office Depot
Lauren Virr, Coremetrics
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Winning Strategies in Email Targeting & Personalization
Shea Beck, SkyMall
Ewald Hoppen, Wehkamp
Keith Blankenship, Coremetrics
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Smart PPC Management for Acquisition, Persuasion, and Conversion
Matt Bailey, Hanover Direct
Boaz Ronkin, Coremetrics
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5:00pm - 6:00pm
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Birds of a Feather
Sponsored by Bazaarvoice
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The Arbor, Lobby Level
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6:30pm - 10:00pm
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An Evening at the Oasis
Sponsored by Endeca
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The Oasis Meet in hotel lobby at 6:30pm
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Thursday, April 29
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7:00am - 8:30am
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Breakfast with an expert
Sponsored by Criteo
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Partner Pavilion - Rio Grande Exhibit Hall, Plaza Level
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8:30am - 9:45am
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Keynote: Infectious Communication and Marketing 2.0
Jeremy Gutsche, Founder of Trendhunter.com
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Grand Ballroom A, Lobby Level
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9:45am - 10:15am
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Customer A-List Awards
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Grand Ballroom A, Lobby Level
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10:15am - 10:45am
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Morning Refreshment Break
Sponsored by Responsys
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Partner Pavilion - Rio Grande Exhibit Hall, Plaza Level
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10:45am - 12:00pm
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The Coremetrics Roadmap
John Squire, Chief Strategy Officer, Coremetrics Ligia Zamora, Vice President of Product Management, Coremetrics
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Grand Ballroom A, Lobby Level
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12:00pm - 1:00pm
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Lunch
Sponsored by Dotomi
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Partner Pavilion - Rio Grande Exhibit Hall, Plaza Level
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Breakouts - Theme: Anticipate
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Track A
Room: Ballroom B
Lobby Level
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Track B
Room: Wedgwood Lobby Level
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Track C
Room: Trinity Plaza Level
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1:00pm - 1:50pm
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Measuring Facebook ROI
with Social Media Analytics
Robert Brosnan, Seton Hall University
Boaz Ronkin, Coremetrics
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Advanced Analytics Tagging
Michael Layne, Fathead
Ross Miller, Estee Lauder
Eliot Towb, Coremetrics
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Deriving Value from Multichannel Data
Paul Strauss, Playboy Enterprises Inc.
Justin Huskamp, Coremetrics
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2:00pm - 3:00pm
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Town Hall Meeting with Coremetrics Product Managers
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Grand Ballroom A, Lobby Level
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3:00pm - 3:30pm
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Keeping the Art Alive: Putting Relentless Marketing into Practice
Joe Davis, President and CEO, Coremetrics
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Grand Ballroom A, Lobby Level
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